The rise of advertisement and american consumer culture

The rise of advertisement and american consumer culture

The Rise of American Consumerism. Americans spent their money on cars, televisions and other modern appliance, Library of Congress. At the end of World War II, American soldiers returned home to a Advertising, installment buying, consumer credit, the allure of ever-better mass-produced goods—did these herald the triumph or decay of American civilization? Illustrated with numerous advertisements, this collection samples the ardent opinions voiced by champions and critics of “consumptionism” in the 1920s. Advertising and the Rise of Consumer Culture George Babbitt, the protagonist of Sinclair Lewis’s 1922 novel Babbitt , was a true believer in the growing American consumer culture: Just as the priests of the Presbyterian Church determined his every religious beliefso did the national advertisers fix the surface of his life, fix what he believed to be his individuality.

American Consumerism 1920s Fact 15: Magazines and newspapers picked up on the culture of consumerism and advertisers reached millions of people through advertising via this media. American Consumerism 1920s Fact 16: Advertisers, reaching millions of American consumers on a daily or weekly basis, hired famous movie stars and sports celebrities to persuade Americans to buy all types of products from coffee to cosmetic products The History of America’s Consumer Culture. America saw a cultural shift in the early 1800s, when the home began to become a place of consumption instead of production. (Photo: andresr/Getty Laird argues that the rise of the consumer culture is a “top-down” phenomenon by which professionals, seeking cultural authority, endeavored to change the behavior of the American population. Advertising professionals, as well as other businesspeople, were surely part of the transformation of consumer America.

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